As External Director for University Girl, I helped plan, design, and execute a community pop-up event at The Society, a cafe in downtown Syracuse just minutes from campus. The event brought together students and locals for an afternoon of creativity and connection, featuring a curated vintage clothing vendor, a complimentary coffee tab for the first 50 guests, and our signature Cherry Chocolate Latte. We also partnered with WhatsApp and Good Molecules to elevate the experience through PR collaborations, brand activations, and product gifting. I helped lead concept development, decor design, vendor coordination, and on-site setup, ensuring every detail reflected University Girl’s brand and created a fun & engaging atmosphere.

10.5.2025

Photography below by Daisy Glazier